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Affinity program launch checklist

12 questions every association executive should answer before launching a member discount program.

Strategy

  • Have you defined what member segments will benefit most from a discount program?
  • Do you have a revenue target for non-dues income in the next 12 months?
  • Have you benchmarked engagement rates for similar associations?

Vendor selection

  • Are you evaluating vendors by member relevance, not just commission rate?
  • Have you checked brand safety for every prospective vendor?
  • Do you have a process for removing vendors whose offer quality declines?

Technology

  • Can your members authenticate using existing credentials (AMS SSO)?
  • Is the platform WCAG 2.1 AA accessible?
  • Does the platform support bilingual (en-CA / fr-CA) for Quebec compliance?

Compliance

  • Have you reviewed PIPEDA obligations for member transaction data?
  • Are you CASL-compliant for all commercial electronic messages?
  • If you have Quebec members, does your platform meet Law 25 requirements?

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